afloat lets you create and join private groups in your community to help each other, from delivering dinner to dropping off a gift or donation to making a grocery run.
Being the design lead on the project, I was responsible for the UX and UI design of the app, and making sure the experience met the users needs. I worked extensively with our development team to make sure every screen and interaction was executed perfectly.
The target audience was essentially family orientated individuals ranging from their mid to late thirties, looking to be a part of a wider community.
The brand needed to be fun and playful, really invoking the community spirit and happiness that the random acts of kindness this app brings about.
We managed to achieve this by creating an illustration style and a colour palette that was warming and joyful.